Meet Sophia, Zinnia, Savvy, and Billy and their well-loved flat bears—Mima, Rosie, Pinky, Pink Flat Bear, and Bear Bear.

Not just any teddy bear but their FLATOUTbear, the one that comforts, soothes and stays by their side, worn and loved.

 Tap to watch Sophia, Mima and Rosie 🎥

Comforts When Needed Most

‘He’s always soaked up my tears.’ − Sophia

Sophia is almost twelve, so is Mima, her worn and well-loved flat bear. Mima has been there through it all, doctor visits, sleepless nights, hospital stays, and all the challenges that came with fighting leukemia. 

Now, Sophia is well and Mima is still with her, quietly comforting and loving her, just as always.

Tap to watch Zinnia and Pinky

Growing Up With You

Love. Soft. Amazing. That’s how Zinnia describes her well-loved flat bear, Pinky. They’ve been together since 2015—the year Zinnia was born. Now, both are ten.

‘I sleep with Pinky every night. She’s always the first thing I pack for holidays.’ − Zinnia

Zinnia is getting older and Pinky is bear-y worn from years of love and comfort, their story remains a timeless treasure that Zinnia still loves to share.

Tap to watch Savvy and Pink Flat Bear

Comfort You Can Carry

‘I like sniffing it in my bed,’ says Savvy.

Gifted to her when she was just a baby, Pink Flat Bear quickly became her ultimate natural comforter. Despite its worn and faded fur, Pink Flat Bear her favourite companion.

Whether snuggled for bedtime or tucked into her backpack, Pink Flat Bear is Savvy’s little piece of home, always close no matter where she goes.

Tap to watch Billy and Bear Bear

Just Being There

‘I love him. I can’t lose him.’ − Billy

Bear Bear has been with Billy since the day he was born. He’s missing an ear, has only one leg left, and shows every sign of cuddles and snuggles. Every night, he holds him close, finding comfort in the soft, familiar feel of Bear Bear.

These kids don’t see a damaged bear but a well-loved FLATOUTbear who will always be there. Share your #flatoutbear story with us for a chance to win a FLATOUTbear. We might feature it in our next blog. Send your stories to [email protected] 🐻💛

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